Instagram New Update: Very recently one of the most popular social media platform Instagram announced a new update for branded content on it’s own platform which was including the ‘Branded Content Tag’ feature in Instagram Reels. Now, the branded content tag feature was launched to Reels by the Instagram & very soon be launched to Live as well
In Instagram official blog post said, “We want to ensure can clearly disclose when they are creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content Tag is launching in Reels today, and will begin testing in Live in the coming weeks.”
Other big thing, Instagram is launching a new workflow where all advertisers will be able to create their new Branded Content Ads without the any need for them to post organically on their Instagram first.
On this above mentioned one results, Brand owners will have more flexibility with fewer constraints when they want to run their Branded Content Ads accordingly.
More tappable elements such as @mention, location and hashtags can also include into Branded Content Ads in Instagram Stories.
“‘We want brands to have access to organic stories’ creative that is native and authentic to teh Stories experience” said in the Instagram blog post.